In a nutshell
Our Creative Lead is responsible for the quality of output from the Sainsbury’s in-house content production studios. Working hand in hand with studio production teams to ensure that the output from the studio meets our own internal brand standards and guidelines, and more importantly inspires our customers and helps them on their shopping journey. This role has a focus on product and category level sales content ranging from basic cut out photography, to lifestyle environment shots and product/ category demonstration videos. A commercially savvy, creative thinker who understands retail content, can set standards and inspire/ mentor a creative production team to exceed those standards.
What I need to do
Setting Content/ Creative Standards - Sets and agrees studio content/creative standards and KPI’s. By reviewing and understanding industry, competitor, internal Sainsbury's brand and channel teams’ standards, and then building plans so that the studio meets and exceeds these standards every time. Working collaboratively with senior studio team, this role educates and guides the wider studio team.
Content/ Creative Governance - Responsible for the governance of product/ category level content output from the studio. Ensuring all content meets briefs, guidelines and achieves our set content/ creative standards. Briefs and educates the studio teams, helps to build creative skillsets, provides regular feedback to help improve performance and celebrates success/ achievement. Owns the studio QC process and quality KPI.
Content Development – Will oversee any new content requirements into the studio. Including any requirement for new content types, improvements required to product content, new/first time brands, projects or categories. This person will review and research these new requirements and build plans/ sets the standards that the studio will deliver to. Will work closely with Sainsbury’s Brand Creative team to translate and embed new requirements and content improvements into studio production.
Creative owner of studio sales content - Setting and reviewing briefs and looking for new opportunities to develop sales content. Thinking first of the customer needs and shopping journey and then considering studio production requirements. Working collaboratively with the central content teams and commercial teams to ensure product is showcased in the best possible way. Ultimately overseeing the creative output for sales content from the studio.
Content Creation - Hands on storyboarding, concepting and Art Direction when needed. Predominantly sales content at a product/ category level. Working collaboratively to build guidelines that can be followed by others but doing this by being the pathfinder and producing content yourself.
Collaborative Relationships - Building and nurturing close, trusting relationships across the business. Including Studio teams, Brand Creative, Marketing Campaign teams, Product Information/ Content teams, Digital Content teams, Commercial Trading teams. Regular forums and meetings to share key activity and updates. Working seamlessly together to build ideas, establish ownership, support growth and development of brands. This role is often the conduit between studio - Brand Creative - product content owners across the business.
Team Leadership – Leads and supports a team of Content Producers. Motivating and inspiring this team to deliver content that inform, educate and inspire our customers across all of our brands and channels. Holding regular 1:2:1’s, development/ career planning, objective setting and performance coaching to support this team and individuals to succeed.
Creative Leadership, Thinking and Mentoring - Is mentor and creative thinking influence for the Studio Creative teams. Creating opportunities for and encouraging the teams to step outside of their day to day, unlock and flex their creative brains. Responsible for the creative development of the studio teams.
We know that candidates may be put off applying for a job unless they can tick every box. While we can’t always accommodate every flexible working request, we do support part-time and job share roles so are happy to be asked how we can work around your availability. So if you are excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet… why not apply and see how it goes?
Here at Sainsbury’s Argos we’re a proud equal opportunities employer that values diversity at every level of our business. Inclusion and Diversity are fundamental to our culture and values, fostering an innovative, collaborative and fast paced work environment that means we can build a better future for our colleagues and our customers. Everyone is welcome at Sainsbury’s Argos. Want to find out more? Then visit our Diversity & Inclusion page on our Careers site – www.argos.careers/diversityandinclusion