Vitality is an award winning, dynamic and vibrant financial services provider, with a ground-breaking vision for the future, where individuals are enabled to succeed and are rewarded and recognised for their contribution to our business. We’re the UK insurer and investment provider that rewards people for positive lifestyle choices. With 1.25m+ UK members and more than 25m globally, we’re out to make the world a healthier, happier place. This applies as much to our people as it does to our members.

Our CORE PURPOSE is to make people healthier and to enhance and protect their lives. From people to products and processes, we aspire to deliver on our purpose in everything we do.

Our VISION is to be the BEST financial services provider in the UK

We are looking for talented individuals who are committed to living our values and delivering an award winning service to our customers.

Overall Job Purpose

Accountable for the daily management of journeys within Vitality’s consumer-facing digital product portfolio. Executes the short to medium term product strategy and accountable for delivering the 0-3 month product roadmap and backlog. Works collaboratively with Business Owners and technology development teams to curate product backlogs, craft user stories and define acceptance criteria that deliver the business benefit and value of each product and its features. A key member of internal and external technology project teams working to ensure what is developed meets the required customer and business expectations.


Responsible for prioritisation, management and delivery of the 0-3 month digital product strategy and roadmap for Employer-facing digital products
Responsible for the daily management of related digital products
Work collaboratively with the Product Manager, business process owners and development and project teams to create user stories that are aligned to the overall delivery of organisational goals and desired customer outcomes
Discover and analyse user needs and business requirements, defining impact, scope, risks, benefits and technical dependencies for user stories
Ensure all user stories are captured, created and maintained in the product backlog, written in the agile user story format, with relevant support documentation and clearly defined acceptance criteria for each story
Work collaboratively with the UX team to provide understanding of the user stories to ensure designs are aligned
Drive understanding of the importance of, and satisfaction levels with, features and journeys for Vitality’s and rival products
Ensure the product backlog is accurately prioritised through regular discussion and review with the Product Manager and Business Owners, and other key business stakeholders
Provide technical input into the business cases that are produced by the Product Manager and Business Owners
Be a key contributor in an on-going optimisation programme, including A/B testing and personalisation
Understand, communicate and drive optimisation of all leading metrics and KPIs across online and offline sales journeys
Manage budgets for external project elements.

Skills Required


Educated to degree level or equivalent
Digital specialist with a proven track record working in e-commerce or digital marketing
High level of understanding of web development practices
Strong understanding of digital analytics and conversion rate optimisation processes
Strong ability to groom and prioritise product backlog in fast-moving environment
Proficient at writing user stories and defining acceptance criteria
Excellent delivery and execution of sprint rituals and releases
Experience of using work management tools such as Jira
Able to lead and facilitate meetings (e.g. lead workshops to elicit requirements) within business and technical teams
Excellent written and verbal communication skills with business and technical stakeholders at all levels
Able to produce high quality supporting artefacts to assist the team in development of product features
Outstanding team working and collaboration skills.


Experience building consumer quality digital products in an Agile environment
Scrum Product Owner certification
Proficient at drawing storyboards and creating wireframes
Knowledge of web technologies and CMS systems e.g. Sitecore
Knowledge and understanding of technical engineering best practice (e.g. test driven development, continuous integration etc.)
Able to perform detailed customer, market and business analysis.

Working for Vitality, you'll experience an exciting mix of creativity and innovation, within a framework of challenging objectives and a passion for delivering the best. We think work should be fun and sociable, and we want our people to get the most out of every day. Our people are chosen for their skills, knowledge, enthusiasm and attitude but above all, their belief that anything can be achieved.

As well as a highly competitive pay package, you’ll enjoy: complimentary breakfasts; regular onsite physical and mental wellness workshops; on-site health checks; annual flu jabs and access to our full range of partners and rewards. It’s what we call offering shared value, because a healthy, happy team is good for us, good for our members and good for you.