• Central London / West End
Vitality is an award winning, dynamic and vibrant financial services provider, with a ground-breaking vision for the future, where individuals are enabled to succeed and are rewarded and recognised for their contribution to our business.

Our CORE PURPOSE is to make people healthier and to enhance and protect their lives. From people to products and processes, we aspire to deliver on our purpose in everything we do.

Our VISION is to be the BEST health insurer in the UK

We are looking for talented individuals who are committed to living our values and delivering an award winning service to our customers.

Overall Job Purpose

The Digital Analytics Executive will be responsible for the tracking, measurement, insights and optimisation initiatives across the Digital Product portfolio which includes websites, apps and online tools. They will enable Business Owners, Product Owners and wider stakeholders to better understand the performance of their digital products, and make decisions based on data and insights to prioritise efforts to improve acquisition and customer experience.


The role sits within the Digital Product team, which is responsible for the acquisition performance and customer experience of digital products (websites, apps, tools) across direct-to-consumer, business, and adviser channels
Working closely with sales, marketing and servicing stakeholders to develop and implement strategies through digital channels to improve usage, adoption and performance metrics
Support the Senior Digital Acquisition Manager with end-to-end performance across the digital portfolio, from tagging, analytics, insights, optimisation initiatives and reporting
Develop a better understanding of our prospect, member and partner audience, and the performance of our digital products to identify insight gaps, opportunities and help inform the development priorities.
Share accountability for digital content development, management of the website content management system and authoring content into the live website environment.

Skills Required


Performance driven marketer - highly numerate, analytical and results focused
Significant digital marketing experience with a proven track record in improving conversion metrics through a structured, scientific approach towards optimisation.
Reporting and data visualisation to stakeholders of varying levels of understanding, translating complex subjects into easy to understand for any audience
Evidence of proactive approach to self-improvement and learning to keep up with the industry
Excellent attention to detail, planning, organisation and project management skills
Google Analytics - Advanced
Google Tag Manager - Advanced
A/B Testing / Personalisation Software - Intermediate
Online Customer Insight / Digital Performance Tools - Intermediate
Data Visualisation Tools (Data Studio or Other) – Advanced


Knowledge of insurance, finance, health and wellness sectors preferred
Firebase – App Analytics - Intermediate
Sitecore (or other CMS) - Intermediate
Google Big Query - Intermediate
SQL - Intermediate
Excel – Intermediate

Project Management Software (JIRA, Trello etc) - Intermediate

Working for Vitality, you'll experience an exciting mix of creativity and innovation, within a framework of challenging objectives and a passion for delivering the best. We think work should be fun and sociable, and we want our people to get the most out of every day.

Our people are chosen for their skills, knowledge, enthusiasm and attitude but above all, their belief that anything can be achieved.