Leeds City College
Leeds District, UK
WHAT WE DO The Luminate Education Group marketing function aims to lead, deliver and measure outstanding student recruitment marketing across our core FE brands and key audiences: • Adult (19+ learners) • Apprentices • Harrogate College • Keighley College • Leeds City College • Leeds Sixth Form College • Pudsey Sixth Form College • Yorkshire Centre for Training and Development Externally-facing marketing activity (designed to recruit students) is the core focus on the marketing team. The marketing function is a proactive one, leading on strategy development, taking strategic and operational decisions, and managing the use of its resources. In practice, this means that the team produce and deliver annual marketing strategies for each FE brand within the group (in collaborative consultation with colleagues from curriculum, student recruitment and admissions, and other key stakeholders/leaders). Strategies are underpinned by high-quality market insight and the principle of putting...