Sytner
Leicester, UK
Group Marketing - Customer Data & Analytics Team Senior Marketing/Data Analyst - Job Description THE ROLE We are looking for an experienced and well-rounded data analyst to join the expanding Customer Data and Analytics team within the Group Marketing function. The role offers great variety, providing the opportunity to work across all business units and all product lines. This key hire needs to be an analytics all-rounder who can competently cover a wide range of different analytical functions: Digital Analytics: You'll be analysing consumer behaviour on our websites - tracking and reporting on visitor engagement and conversions; identifying what's working well and what's not. You'll work with our Product and Agile development teams to continually enhance the customer experience and optimise the business value from online interactions. Marketing Analytics: You'll support our Digital Marketing teams to measure the efficiency and optimise the effectiveness of our paid, owned...