WHSmith
Swindon, UK
Job Description Acquisition Marketing Manager Reports To: Head of Marketing Department: Marketing - WHSmith Direct Location: Head Office, Swindon (hybrid home working) Role Summary: This exciting role owns the strategy and execution of all new customer acquisition marketing activity for WHSmith.co.uk. You will manage third party agency partnerships and are a highly commercial and numerate acquisition specialist. You ll have demonstrable experience of delivering profitable new customers through Offline and Digital channels with hands-on expertise in PPC, Shopping, Affiliate and Display activity. Key Responsibilities: Devise the media plan and budget for all acquisition channels and execute campaigns in conjunction with agency teams to deliver profitable omnichannel sales through agreed traffic and ROI targets Analyse and report on all new customer acquisition marketing effectiveness, recommending optimisations and determining weekly, monthly...